Watch our video to learn about steps that inspire people to fund good causes. From the perspective of a donor, the video portraits how successful fundraisers follow a dedicated engagement strategy. In her journey, our donor visits the following stations, each leading to an increase in her interest and commitment:

• Generating Awareness
• Sparking Interest
• Matching Interest
• Engaging
• Asking
• Stewarding

The Fundraising Case for Support.

Pushing a camel through the eye of a needle?

It would be a miracle if a camel could be pushed through the eye of a needle – by analogy, a good case for support is a ‘miraculous’ document that should be standard equipment for all your expeditions throughout the fabulous world of fundraising.

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Major donor fundraising comes with a challenge: it becomes difficult to predict the effort required and the chances for success, if one focusses on few but large gifts. Moves Management is a controlling instrument developed specifically for major donor fundraising that helps resolve this problem.

You can find an article on Moves Management here:
Read article (PDF, in German)

We have developed our own Excel-based Moves Management System, which you can use free of charge and with no strings attached. Please request a download link by e-mail.

Companies are an important fundraising target group. They do, however, come with specific requirements. Corporate fundraising is particularly successful if considered as part of corporate engagement. In a webinar with the very successful Georgia Institute of Technology, we discussed on the example of “Corporate Fundraising for European Universities” what matters and works. In this download, you can find a summary of the discussion:

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